In immersive filmmaking, camera movement is a tricky subject. While traditional cinema relies on dynamic shots to add drama and depth into a scene, filmmakers creating content for headsets have often shied away from movement out of fear it would cause motion sickness. After all, in immersive, viewers control their perspective, and adding movement could […]

Live event production used to be simple. Point the camera, capture the action and broadcast the result. Job done. No one expected to feel as if they were sprinting alongside an Olympic athlete or rubbing elbows with sweaty onlookers at Glastonbury’s Pyramid Stage. But modern audiences – restless, insatiable and spoiled by cinema as we […]

Last week, for the first time ever, all ten F1 teams – drivers and principals alike – gathered for a one-off special evening ‘F1 75 Live‘ that kicked off the new season, unveiled the 2025 liveries and cars and launched the sport’s 75th anniversary celebrations. And while there were some unsavoury moments during Red Bull’s […]

At the 2023 League of Legends (LoL) World’s Final, Luna Remote Systems didn’t just push the envelope – they tore it open with a dual AGITO setup that captured the music performances, something of which have become just as central to the LoL universe as the game itself.  One system ran in Trax mode, embedded […]

AGITO scores big in the latest Puma ad, brilliantly capturing dynamic football footwork to highlight the brand’s new boots. Chatting with AGITO Pilot Tom Kolijn, he reveals that AGITO’s speed, compact form, and ability to stabilise across varying terrains were crucial to bringing the vision to life. “The shots needed to be fast, agile and […]

For Post Malone’s intimate pre-release concert of his sixth studio album, F-1 Trillion, Shift Dynamics turned to AGITO to capture the performance in a way that felt both immersive and unobtrusive. Positioned on Trax, AGITO delivered smooth, low-angle shots that beautifully wrapped around Post and his band, giving the video a dynamic and polished feel. The system’s […]

The incredible Adele took Munich by storm during her groundbreaking residency, and we’re thrilled that AGITO played a part in capturing the magic! Vis-a-Vis deployed two AGITO MagTrax systems to film this breathtaking show, laying down 320m meters of MagTape – the longest ever used for our system! Stuart Merser, Managing Director at Vis-A-Vis, shared: […]

A whopping 133.5 million viewers tuned into Kendrick Lamar’s Super Bowl halftime show – smashing the previous record held by Michael Jackson in 1993 and making it the most-watched TV event of all time. Yep, even bigger than the moon landing. No pressure, then? Pulling off a show a show like this requires logistical wizardry. […]

Just before Christmas, AGITO once again graced the runway – this time at Chanel’s Metiers D’art Show on the picturesque West Lake in Hangzhou, China.   Renowned for celebrating the craftsmanship of Chanel’s ateliers, the annual event paid homage to Gabrielle Chanel’s love for Chinese Coromandel screens. But as anyone familiar with Chanel knows, perfection […]

Camera movement is one of cinema’s most expressive tools, shaping how audiences experience a story. A slow dolly-in pulls audiences into a character’s inner world, while a sweeping crane shot expands the scale of a scene, giving it grandeur. These techniques don’t just make things look good – they evoke emotion, reveal story details and […]

The notion that “robots are taking our jobs” isn’t new. Since the 1970s, production technology has been accused of displacing skilled work, a debate that erupted with the arrival of Steadicam and continues now with AGITO.  When Garret Brown first introduced Steadicam, it was hailed as revolutionary. Iconic films like Rocky and The Shining made […]

Malaysia’s 67th National Day Parade in Putrajaya showcased more than just the country’s patriotic spirit. AGITO, the world’s most advanced modular robotic camera system developed by Motion Impossible, made its debut, transforming the broadcast coverage in a way that drew attention from both the King and public alike.   Capturing an event as large-scale and fluid […]

The story behind Motion Impossible is one of curiosity, a passion for filmmaking and a commitment to challenging the status quo. Now, as the company celebrates its 10-year anniversary at Wildscreen – the festival where it first introduced a prototype that would later revolutionise camera movement technology – it reflects on a journey marked by […]

Capturing the energy and scale of Chinese popstar Zhang Jie’s “未live” concert in the Bird’s Nest required rethinking traditional filming approaches to live event filming. The venue, home to the 2008 Summer Olympics, presented challenges in both size and equipment placement. Laying down camera tracks wasn’t an option in this tightly regulated environment, but maintaining […]

Before Bend it like Beckham, there was Marinette Pichon. Heralded as the most influential if not the best female football player of our time, she became the first French female player to compete competitively for a team in the United States. Virginie Verrier’s drama Marinette tells the story of a player who pushed the boundaries, and the film’s […]

With the recent expansion to Sweden, there’s no denying that The Floor is on track for global success. The show’s format, simple yet addictive, sees competitors participate with their own field of knowledge, represented by an LED square on the floor, and then duel to take over the entire LED floor space. But what really […]

View this post on Instagram   A post shared by Behind The Broadcast (@behindthebroadcast) Lana Del Rey knows how to make an entrance. For her Coachella set, she arrived in style – perched on the back of a Ryvid Anthem motorcycle, flanked by dancers and stunt riders, moving in slow, cinematic procession towards the main […]

Director Hamish Hamilton uses Sport instead of Trax drive-ends to avoid dolly tracks appearing in wide shots and to give him the ability to go anywhere The 64th Annual Grammy® Awards ceremony, presented live on April 3rd by CBS from the MGM Grand Garden Arena in Las Vegas, featured three AGITO sports systems, provided by […]

Round, in-front of and through the stage – AGITO doesn’t miss a beat at the 57th ACM Awards! The ACM awards is the longest running country music awards show in history, honouring and showcasing the biggest names in the industry. For the 2022 Academy of Country Music Awards (ACM Awards), director Glenn Weiss, who recently […]

Cinematographer James Davis of Motion 24 and Action 99 is no stranger to the AGITO; having used it on a number of projects in the past. This past experience meant that when he was approached to work on upcoming horror, The Queen Mary, a film largely shot on location in the tight corridors of the […]

There are few environments less forgiving for a cinematographer than the ice; yet that is exactly what Bas Thijssen has mastered using the AGITO. Making it the tool of choice for skating events in the Netherlands, with it now being used for every official speed skating race in the country. Bas’ love for the AGITO […]

The end of 2021 saw the celebration of the UAE’s golden jubilee, nation-wide celebrations of the UAE leadership’s vision and achievements, as well as its boundless ambitions for the next 50 years. For the filming of such a celebration, Eurogrip, one of Europe’s largest suppliers of specialist camera equipment, was brought on board to capture […]

There is no room for failure when shooting a show with more than 350 million viewers in more than 200 countries. Jon Richards, series director at Top Gear, is constantly on the lookout for new technology and kit that can continue to push the creative boundaries of the show. Most recently, he came across Motion Impossible’s AGITO, bringing it on set to capture some of the most spectacular high-speed shots in television.

For the NBC primetime celebrity game show ‘That’s My Jam’ in the US, famed television and live event director Glenn Weiss and his long-time Steadicam operator Toré Livia from Jitacam decided on using three AGITO modular remote dolly systems. Using two AGITO Sports with two cameras each, and one AGITO Trax, the production was able to meet one of the prime requirements of Universal.

AGITO TRAX HAS BEST SEAT IN THE HOUSE FOR ADELE’s ‘ONE NIGHT ONLY’ TV SPECIAL It’s been six years, but she’s taking the world by storm again starting with a very special performance – ADELE ‘One night only’, performed at the Griffith Observatory in Los Angeles on October 24th and aired on CBS on Sunday, […]

AGITO modular remote dollies – with a total of six cameras – used in place of pedestal-mounted cameras due to stage design at the Barclays Center in Brooklyn, NY. JitaCam, the North Salem, NY-based camera robotics supplier, provided the MTV Entertainment with four AGITO Trax systems for the live broadcast of the MTV Video Music […]

Directed by Daniel Skoglund and shot by cinematographer Marcus Domleo, The “Summer of Sport” adverts emphasis was on movement, athleticism and how an immersive experience can be offered by sport through modern televisions. The sequence of events featured a footballer and a long jumper. The first dribbling and kicking a ball directly at the camera, the second athlete performing a spectacular long jump into a sand pit. In both, all the images on the storyboard involved tight shots of sportspeople coming towards a camera at speed.

John Perry using his AGITO Trax brought a new level of creativity and a little bit of magic to the 2021 BET Awards on Sunday, June 27th, directed by Glenn Weiss, one of the top live award show directors in the US. […]

Notable benefits of technological advances in cinematography include the ability to save money through reducing time on set as well as the new creative techniques that can be unlocked through working with these new pieces of kit. It is the AGITO’s high tech systems that make it the perfect tool for a shoot where speed […]

The video takes the star on a leisurely journey from the supermarket aisles of London to the lush fields of the English countryside, in what seems to be a magic shopping trolley. This was an element of the production that presented a unique challenge to the team. The AGITO proved to be an essential tool.

AGITO teams with DroneGear for an exclusive publicity stunt for Amazon Prime! This month saw the release of Amazon Primes new movie ‘Without Remorse’, a Tom Clancy adaptation, Staring Michael B Jordan. With the lack of red carpet openings and the usual public engagements to celebrate the release of a big movie because of COVID […]

Over the course of two matches at the start of November, the Portland Timbers became the first team in Major League Soccer (MLS) to feature the AGITO Sports modular dolly system as part of live broadcast coverage from its home ground of Providence Park. Operating in a dedicated area along the touchline in its (free […]