Showcase

Telling stories that move us

3rd Dec 2024

Camera movement is one of cinema’s most expressive tools, shaping how audiences experience a story. A slow dolly-in pulls audiences into a character’s inner world, while a sweeping crane shot expands the scale of a scene, giving it grandeur. These techniques don’t just make things look good – they evoke emotion, reveal story details and […]

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Is AGITO taking your job – or creating new ones?

12th Nov 2024

The notion that “robots are taking our jobs” isn’t new. Since the 1970s, production technology has been accused of displacing skilled work, a debate that erupted with the arrival of Steadicam and continues now with AGITO.  When Garret Brown first introduced Steadicam, it was hailed as revolutionary. Iconic films like Rocky and The Shining made […]

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AGITO: The King and I

8th Nov 2024

Malaysia’s 67th National Day Parade in Putrajaya showcased more than just the country’s patriotic spirit. AGITO, the world’s most advanced modular robotic camera system developed by Motion Impossible, made its debut, transforming the broadcast coverage in a way that drew attention from both the King and public alike.   Capturing an event as large-scale and fluid […]

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Celebrating 10 years of innovation at Wildscreen 2024: From BuggyCam to AGITO Cine

9th Oct 2024

The story behind Motion Impossible is one of curiosity, a passion for filmmaking and a commitment to challenging the status quo. Now, as the company celebrates its 10-year anniversary at Wildscreen – the festival where it first introduced a prototype that would later revolutionise camera movement technology – it reflects on a journey marked by […]

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Redefining Live Events: AGITO & ARRI’s 360EVO at Zhang Jie’s Bird’s Nest Concert

25th Sep 2024

Capturing the energy and scale of Chinese popstar Zhang Jie’s “未live” concert in the Bird’s Nest required rethinking traditional filming approaches to live event filming. The venue, home to the 2008 Summer Olympics, presented challenges in both size and equipment placement. Laying down camera tracks wasn’t an option in this tightly regulated environment, but maintaining […]

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How AGITO became a team player in football drama Marinette

16th Jul 2024

Before Bend it like Beckham, there was Marinette Pichon. Heralded as the most influential if not the best female football player of our time, she became the first French female player to compete competitively for a team in the United States. Virginie Verrier’s drama Marinette tells the story of a player who pushed the boundaries, and the film’s […]

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How AGITO became a hallmark of The Floor’s production format

18th Jun 2024

With the recent expansion to Sweden, there’s no denying that The Floor is on track for global success. The show’s format, simple yet addictive, sees competitors participate with their own field of knowledge, represented by an LED square on the floor, and then duel to take over the entire LED floor space. But what really […]

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AGITO vs Lana Del Rey

18th Jun 2024

With People magazine lauding her as the epitome of ‘dreamy moto cool girl queen’, a question emerged: was this praise aimed at Lana del Rey’s iconic Coachella entrance, or perhaps at the AGITO that accompanied her? AGITO played a crucial role in the famed motorcycle shot, where the ‘Summertime Sadness’ singer, perched atop a Ryvid […]

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THE GRAMMYs AIR LIVE WITH THREE AGITO SPORT MODULAR DOLLY SYSTEMS

31st May 2022 / AGITO

Director Hamish Hamilton uses Sport instead of Trax drive-ends to avoid dolly tracks appearing in wide shots and to give him the ability to go anywhere The 64th Annual Grammy® Awards ceremony, presented live on April 3rd by CBS from the MGM Grand Garden Arena in Las Vegas, featured three AGITO sports systems, provided by […]

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2022 ACM AWARDS PUTS FOUR AGITO SYSTEMS TO WORK FOR ENHANCED CREATIVITY

31st May 2022 / AGITO

Round, in-front of and through the stage – AGITO doesn’t miss a beat at the 57th ACM Awards! The ACM awards is the longest running country music awards show in history, honouring and showcasing the biggest names in the industry. For the 2022 Academy of Country Music Awards (ACM Awards), director Glenn Weiss, who recently […]

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AGITO: A Joy to Shoot Horror

31st May 2022 / AGITO

Cinematographer James Davis of Motion 24 and Action 99 is no stranger to the AGITO; having used it on a number of projects in the past. This past experience meant that when he was approached to work on upcoming horror, The Queen Mary, a film largely shot on location in the tight corridors of the […]

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AGITO Takes to the Ice with Bas Thijssen

3rd May 2022 / AGITO

There are few environments less forgiving for a cinematographer than the ice; yet that is exactly what Bas Thijssen has mastered using the AGITO. Making it the tool of choice for skating events in the Netherlands, with it now being used for every official speed skating race in the country. Bas’ love for the AGITO […]

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AGITO showcases the United Arab Emirates 50th Anniversary

3rd May 2022 / AGITO

The end of 2021 saw the celebration of the UAE’s golden jubilee, nation-wide celebrations of the UAE leadership’s vision and achievements, as well as its boundless ambitions for the next 50 years. For the filming of such a celebration, Eurogrip, one of Europe’s largest suppliers of specialist camera equipment, was brought on board to capture […]

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AGITO CAPTURES THE ESSENCE OF SPEED WHILST KEEPING THE CREW SAFE FOR TOP GEAR

28th Feb 2022 / AGITO

There is no room for failure when shooting a show with more than 350 million viewers in more than 200 countries. Jon Richards, series director at Top Gear, is constantly on the lookout for new technology and kit that can continue to push the creative boundaries of the show. Most recently, he came across Motion Impossible’s AGITO, bringing it on set to capture some of the most spectacular high-speed shots in television.

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NBC’S ‘THAT’S MY JAM’ USES THREE AGITO MODULAR DOLLIES WITH FIVE CAMERAS TO MEET PRODUCTION SAFETY REQUIREMENTS WITHOUT SACRIFICING CREATIVITY

27th Jan 2022 / AGITO

For the NBC primetime celebrity game show ‘That’s My Jam’ in the US, famed television and live event director Glenn Weiss and his long-time Steadicam operator Toré Livia from Jitacam decided on using three AGITO modular remote dolly systems. Using two AGITO Sports with two cameras each, and one AGITO Trax, the production was able to meet one of the prime requirements of Universal.

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AGITO TRAX HAS BEST SEAT IN THE HOUSE FOR ADELE’s ‘ONE NIGHT ONLY’ TV SPECIAL

19th Nov 2021 / AGITO

AGITO TRAX HAS BEST SEAT IN THE HOUSE FOR ADELE’s ‘ONE NIGHT ONLY’ TV SPECIAL It’s been six years, but she’s taking the world by storm again starting with a very special performance – ADELE ‘One night only’, performed at the Griffith Observatory in Los Angeles on October 24th and aired on CBS on Sunday, […]

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Four AGITO’s capturing the action at the VMAs

30th Sep 2021 / AGITO

AGITO modular remote dollies – with a total of six cameras – used in place of pedestal-mounted cameras due to stage design at the Barclays Center in Brooklyn, NY. JitaCam, the North Salem, NY-based camera robotics supplier, provided the MTV Entertainment with four AGITO Trax systems for the live broadcast of the MTV Video Music […]

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AGITO on a John Lewis Commercial

31st Aug 2021 / AGITO

Directed by Daniel Skoglund and shot by cinematographer Marcus Domleo, The “Summer of Sport” adverts emphasis was on movement, athleticism and how an immersive experience can be offered by sport through modern televisions. The sequence of events featured a footballer and a long jumper. The first dribbling and kicking a ball directly at the camera, the second athlete performing a spectacular long jump into a sand pit. In both, all the images on the storyboard involved tight shots of sportspeople coming towards a camera at speed.

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MAGIC MOTION AT THE 2021 BET AWARDS WITH AGITO TRAX.

29th Jul 2021 / AGITO

John Perry using his AGITO Trax brought a new level of creativity and a little bit of magic to the 2021 BET Awards on Sunday, June 27th, directed by Glenn Weiss, one of the top live award show directors in the US. […]

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Pokemon and AGITO ‘Master the Ball’

29th Jun 2021 / AGITO

Notable benefits of technological advances in cinematography include the ability to save money through reducing time on set as well as the new creative techniques that can be unlocked through working with these new pieces of kit. It is the AGITO’s high tech systems that make it the perfect tool for a shoot where speed […]

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The “Secret Life” of Jack Savoretti and AGITO

29th Jun 2021 / AGITO

The video takes the star on a leisurely journey from the supermarket aisles of London to the lush fields of the English countryside, in what seems to be a magic shopping trolley. This was an element of the production that presented a unique challenge to the team. The AGITO proved to be an essential tool.

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When AGITO becomes part of the Elite Drone Squad!

25th May 2021 / AGITO

AGITO teams with DroneGear for an exclusive publicity stunt for Amazon Prime! This month saw the release of Amazon Primes new movie ‘Without Remorse’, a Tom Clancy adaptation, Staring Michael B Jordan. With the lack of red carpet openings and the usual public engagements to celebrate the release of a big movie because of COVID […]

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Reuniting the World with Vax Live and AGITO

20th May 2021 / AGITO

John Perry from MTJibs relied on their AGITO Trax Modular Dolly System to capture an array of musical performances, running on a custom curved track made to perfectly fit the shape of the stage at the SoFi Stadium in Los Angeles, for the Vax Live concert. The event was produced by legendary television producer Ken […]

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AGITO Sports makes its MLS debut

20th May 2021 / AGITO

Over the course of two matches at the start of November, the Portland Timbers became the first team in Major League Soccer (MLS) to feature the AGITO Sports modular dolly system as part of live broadcast coverage from its home ground of Providence Park. Operating in a dedicated area along the touchline in its (free […]

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AGITO creating the drama with Motion 24

31st Mar 2021 / AGITO

Motion 24 is a leading specialist in moving camera systems and although they often develop their own kit in house they are not afraid to buy tools in from other companies if they provide something their clients are looking for. This is precisely how the AGITO remote dolly system became part of their equipment collection. […]

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AGITO is at the heart of MLB’s Speed Cam

26th Feb 2021 / AGITO

In 2020, the stand out introduction of new technology probably goes to the Major League Baseball (MLB) Network’s Speed Cam; a rail mounted camera that rides on specially constructed tracks built on top of the first base dugout. Its ability to track a runner as they head from home out of the batter’s box to first base has brought fans closer to the action than ever before and manages perfectly to convey the sheer speed and athleticism of the players involved, as the camera keeps pace with these athletes. […]

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AGITO debuts at Le Mans 24h 2020

29th Jan 2021 / AGITO

[…] Nova Grip were able to put AGITO to good use, managing the tricky task of getting up close live action shots whilst staying socially distant, from several areas of the lengthy Le Mans circuit. Meaning that the close to 63 million spectators in 57 different countries were still able to watch fabulous coverage of the race and feel like they were actually there. […]

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MTJIBS GETS SHOTS NEVER BEFORE POSSIBLE UNTIL AGITO

21st Jan 2021 / AGITO

Fort Laurderdale-based camera support company handles social distancing and artistry with style.
Michael Taylor, owner of MTJIBS, had been searching for a new system to add to their arsenal of filming solutions, but were coming up short until he found MI’s AGITO modular dolly system. […]

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SHOT ON AGITO – “Taylor Swift – Folklore”

13th Jan 2021 / AGITO

[…] Shooting the gig however was going to be a difficult task. Not only is the studio a small space, packed with equipment, but Covid-19 restrictions meant that the shoot had to be undertaken with minimal people. That led leading East Coast camera systems specialist JITACAM to suggest the use of Motion Impossible’s AGITO TRAX modular dolly system. […]

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AGITO on a COVID Set

10th Nov 2020 / AGITO

In this current world filled with Covid restrictions, the partnership of the AGITO and ARRI SRH-360 means you don’t have to restrict your freedom of movement on even the most confined sets.
As an industry we don’t stop, we just adapt! […]

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SHOT ON AGITO – “The Gateway to the Stars”

31st Jul 2020 / AGITO

The AGITO helped capture the first human launch from the USA since the space shuttle program ended over 9 years ago, and a new era of space travel needs a new way of capturing the journey. MTJibs were tasked by NASA to bring a new perspective […]

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Cricket 2020 – ENG vs WI Test

16th Jul 2020 / AGITO

AGITO returns to the sports broadcast world after a short hiatus during lockdown as part of the cricket ‘tests’ at Lords Cricket Grounds in London, being used as both a moving camera to capture gameplay but also as an innovative remote interviewing platform, a first for the AGITO and a great use of it’s modular […]

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