Coachella is a like cultural weather report – a moment where trends surface, styles collide and the pomp of it all often speaks as loudly as the sound. In 2025, that ‘pomp’ was more dynamic than ever: stages doubling as runways, performances shifting mid-song and, with every moment designed for both the crowd and the camera, capturing it all demanded something as equally dynamic. That’s where AGITO comes in – specifically, the newly upgraded AGITO Gen 2, supplied to the production by our fantastic customers Vis-A-Vis.

Deployed across the venue to capture stabilised, cinematic shots in one of the most complex (literally, the desert) broadcast environments on the calendar, it gave directors the flexibility to follow the action wherever it unfolded. With artists constantly moving between the main stage, the “B” stage and the crowd, the production needed a system that could adapt in real time, offer a variety of shots and do it all without disrupting flow of the show.

“AGITO is a tool that stands out on its own,” says Taylor Harris, AGITO camera operator. “Once you get into the flow with your Pilot, the communication becomes second nature – and that meant we could give our director shots that just wouldn’t have been possible with the other cameras. If need be, we could mimic other setups, then move instantly to a different part of the stage – even all the way out to the “B” stage – to offer something new. Our unit also put us in with the crowd, which helped turn our visuals into something more intimate and personal.”

That flexibility wasn’t just technical, it was creative. The unpredictability of a live festival meant every artist approached the space differently, and the ability to react instantly became as valuable as any pre-planned camera move.

“Some sets were tightly choreographed, others totally off-the-cuff,” added Ryan Campbell, AGITO Pilot. “It was extremely helpful to the director to have a tool that could quickly adapt to whatever was happening – to a performer’s spontaneous move or a last-minute change in direction – and still deliver a unique, stabilised, multi-axis camera shot, even across tricky terrain with multiple obstacles.”