A whopping 133.5 million viewers tuned into Kendrick Lamar’s Super Bowl halftime show – smashing the previous record held by Michael Jackson in 1993 and making it the most-watched TV event of all time. Yep, even bigger than the moon landing.

No pressure, then?

Pulling off a show a show like this requires logistical wizardry. The crew gets just 7 minutes to build a stage, 15 minutes to put on a performance that will be talked about for years and 6 minutes to tear it all down like it was never there. With hundreds of moving parts – lighting rigs, pyrotechnics, camera crews and performers – everything must run like clockwork. There’s no do-overs and absolutely no room for error.

AGITO was born for this.

Built to move quickly and precisely, its perfect for this kind of high-pressure environment. With zero risk of tyre damage, it can roll onto the pitch, capture dynamic, cinematic shots, and slip away just as fast – all without getting in the way or a leaving a trace. Small enough to weave through the madness, but powerful enough to keep up with the speed of a live show on the world stage, AGITO wasn’t just made for these moments – it was made because of them.

Huge congrats to our AGITO owners Jitacam & RailCam who made this possible.

AGITO offers multiple configurations to suit your filming needs, it’s a swiss army knife for film-makers. Perfect for use in the studio or on location, AGITO Sports offers a new way of moving a camera, with complete flexibility using our growing arsenal of modules and accessories, and an ease of operation not available with any other system.

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