Lana Del Rey knows how to make an entrance. For her Coachella set, she arrived in style – perched on the back of a Ryvid Anthem motorcycle, flanked by dancers and stunt riders, moving in slow, cinematic procession towards the main stage. But while fans were mesmerised by the dreamy performance, there was another key player making sure the magic translated perfectly on screen.  

AGITO played a crucial role in filming the now-iconic motorcycle shot. Unlike traditional static cameras, stuck in place and limited in movement, AGITO was able to roam freely, keeping pace with Lana’s entrance over a two-and-a-half-minute stretch at a steady 6mph. That might not sound particularly fast, but in cinematography, precision is everything – capturing that moment in one continuous take required serious technical finesse. 

Alan Lennox, the camera operator behind the lens that night, explains why AGITO was so essential. “Setting up multiple stationary cameras for a shot like this would have been a logistical nightmare – costly, time-consuming and difficult to coordinate,” he says. “We needed a smooth, uninterrupted tracking shot over uneven terrain, and AGITO gave us exactly that.” The result was not just a filmed entrance, but a moment that felt truly cinematic. 

Lennox, an experienced Steadicam and AGITO operator, knows the strengths and limitations of both. “Steadicams are brilliant for stabilising shots while giving operators freedom of movement, but they have limits – particularly when covering long distances at a consistent speed,” he explains. “AGITO, on the other hand, offers precise speed control and fluid movement, which was crucial for capturing Lana’s procession in one steady, cinematic sweep.” 

And as Lennox puts it: “AGITO isn’t just efficient. It’s creative.” 

Designed by camera operators for camera operators, AGITO is part of a new wave of filmmaking technology that allows for more ambitious, immersive visuals. Huge thanks to Alan Lennox for his expertise, and to Vis-A-Vis Video Ltd for supplying AGITO for the performance. Its presence at the festival is proof that cinematography is evolving – helping filmmakers push the boundaries of what’s possible and capture moments that feel as magical on screen as they do in real life. 

And a special shoutout to Randy Nolen S.O.C., CEO of ROVECAM Cine Inc., whose AGITO worked in Trax mode to film the main stage – showcasing just how versatile this system really is. 

AGITO offers multiple configurations to suit your filming needs, it’s a swiss army knife for film-makers. Perfect for use in the studio or on location, AGITO Sports offers a new way of moving a camera, with complete flexibility using our growing arsenal of modules and accessories, and an ease of operation not available with any other system.

DISCOVER MORE