AGITO’s camera-wielding credentials are well-known in live entertainment, sport, natural history, features, dramas and even immersive content. But it’s in the hushed corridors of America’s mega-churches that this sleek, compact, modular robotic camera dolly by Motion Impossible is finding an unexpectedly devout following. At first glance, houses of worship might not seem like the obvious […]
Read MoreShooting a music video is a sprint, not a marathon – especially when budgets are tight, and time is the most valuable resource on set. For Paper Planes, directed and shot by Josh Levi-Rodgers for artist Tom Gortler, the challenge was to capture top-quality visuals – and do it all in just one day. But […]
Read MoreA NEW ERA FOR CAMERA MOVEMENT It’s not often a new collaboration comes along that promises to radically reshape the broadcast landscape with cinematic precision and quality, but here we are! We’ve secured exclusive rights to sell Antares, a compact yet powerful stabilised remote head from FoMaSystems. Available now, it can be bought either as […]
Read MoreCoachella is a like cultural weather report – a moment where trends surface, styles collide and the pomp of it all often speaks as loudly as the sound. In 2025, that ‘pomp’ was more dynamic than ever: stages doubling as runways, performances shifting mid-song and, with every moment designed for both the crowd and the […]
Read MoreFor all the evolution of football itself – VAR overturning last minute injustices, data analytics dictating tactics, augmented reality dressing up half-time analysis – one thing has remained surprisingly unchanged: the way the game is filmed. For decades, the broadcast formula has been practically untouchable. Fixed cameras offer the all-important wide shots. Steadicams patrol the […]
Read MoreNot every live event is a high-speed operation. The Oscars are the opposite: a meticulously choreographed evening where everything – right down to how a winner exits the stage – is carefully planned. There’s little room for big equipment cluttering the wings or clunky setups disrupting the flow. Which is exactly why AGITO Sports with […]
Read MoreIn immersive filmmaking, camera movement is a tricky subject. While traditional cinema relies on dynamic shots to add drama and depth into a scene, filmmakers creating content for headsets have often shied away from movement out of fear it would cause motion sickness. After all, in immersive, viewers control their perspective, and adding movement could […]
Read MoreLive event production used to be simple. Point the camera, capture the action and broadcast the result. Job done. No one expected to feel as if they were sprinting alongside an Olympic athlete or rubbing elbows with sweaty onlookers at Glastonbury’s Pyramid Stage. But modern audiences – restless, insatiable and spoiled by cinema as we […]
Read MoreLast week, for the first time ever, all ten F1 teams – drivers and principals alike – gathered for a one-off special evening ‘F1 75 Live‘ that kicked off the new season, unveiled the 2025 liveries and cars and launched the sport’s 75th anniversary celebrations. And while there were some unsavoury moments during Red Bull’s […]
Read MoreAt the 2023 League of Legends (LoL) World’s Final, Luna Remote Systems didn’t just push the envelope – they tore it open with a dual AGITO setup that captured the music performances, something of which have become just as central to the LoL universe as the game itself. One system ran in Trax mode, embedded […]
Read MoreAGITO scores big in the latest Puma ad, brilliantly capturing dynamic football footwork to highlight the brand’s new boots. Chatting with AGITO Pilot Tom Kolijn, he reveals that AGITO’s speed, compact form, and ability to stabilise across varying terrains were crucial to bringing the vision to life. “The shots needed to be fast, agile and […]
Read MoreFor Post Malone’s intimate pre-release concert of his sixth studio album, F-1 Trillion, Shift Dynamics turned to AGITO to capture the performance in a way that felt both immersive and unobtrusive. Positioned on Trax, AGITO delivered smooth, low-angle shots that beautifully wrapped around Post and his band, giving the video a dynamic and polished feel. The system’s […]
Read MoreThe incredible Adele took Munich by storm during her groundbreaking residency, and we’re thrilled that AGITO played a part in capturing the magic! Vis-a-Vis deployed two AGITO MagTrax systems to film this breathtaking show, laying down 320m meters of MagTape – the longest ever used for our system! Stuart Merser, Managing Director at Vis-A-Vis, shared: […]
Read MoreA whopping 133.5 million viewers tuned into Kendrick Lamar’s Super Bowl halftime show – smashing the previous record held by Michael Jackson in 1993 and making it the most-watched TV event of all time. Yep, even bigger than the moon landing. No pressure, then? Pulling off a show a show like this requires logistical wizardry. […]
Read MoreJust before Christmas, AGITO once again graced the runway – this time at Chanel’s Metiers D’art Show on the picturesque West Lake in Hangzhou, China. Renowned for celebrating the craftsmanship of Chanel’s ateliers, the annual event paid homage to Gabrielle Chanel’s love for Chinese Coromandel screens. But as anyone familiar with Chanel knows, perfection […]
Read MoreCamera movement is one of cinema’s most expressive tools, shaping how audiences experience a story. A slow dolly-in pulls audiences into a character’s inner world, while a sweeping crane shot expands the scale of a scene, giving it grandeur. These techniques don’t just make things look good – they evoke emotion, reveal story details and […]
Read MoreThe notion that “robots are taking our jobs” isn’t new. Since the 1970s, production technology has been accused of displacing skilled work, a debate that erupted with the arrival of Steadicam and continues now with AGITO. When Garret Brown first introduced Steadicam, it was hailed as revolutionary. Iconic films like Rocky and The Shining made […]
Read MoreMalaysia’s 67th National Day Parade in Putrajaya showcased more than just the country’s patriotic spirit. AGITO, the world’s most advanced modular robotic camera system developed by Motion Impossible, made its debut, transforming the broadcast coverage in a way that drew attention from both the King and public alike. Capturing an event as large-scale and fluid […]
Read MoreThe story behind Motion Impossible is one of curiosity, a passion for filmmaking and a commitment to challenging the status quo. Now, as the company celebrates its 10-year anniversary at Wildscreen – the festival where it first introduced a prototype that would later revolutionise camera movement technology – it reflects on a journey marked by […]
Read MoreCapturing the energy and scale of Chinese popstar Zhang Jie’s “未live” concert in the Bird’s Nest required rethinking traditional filming approaches to live event filming. The venue, home to the 2008 Summer Olympics, presented challenges in both size and equipment placement. Laying down camera tracks wasn’t an option in this tightly regulated environment, but maintaining […]
Read MoreBefore Bend it like Beckham, there was Marinette Pichon. Heralded as the most influential if not the best female football player of our time, she became the first French female player to compete competitively for a team in the United States. Virginie Verrier’s drama Marinette tells the story of a player who pushed the boundaries, and the film’s […]
Read MoreWith the recent expansion to Sweden, there’s no denying that The Floor is on track for global success. The show’s format, simple yet addictive, sees competitors participate with their own field of knowledge, represented by an LED square on the floor, and then duel to take over the entire LED floor space. But what really […]
Read MoreView this post on Instagram A post shared by Behind The Broadcast (@behindthebroadcast) Lana Del Rey knows how to make an entrance. For her Coachella set, she arrived in style – perched on the back of a Ryvid Anthem motorcycle, flanked by dancers and stunt riders, moving in slow, cinematic procession towards the main […]
Read MoreDirector Hamish Hamilton uses Sport instead of Trax drive-ends to avoid dolly tracks appearing in wide shots and to give him the ability to go anywhere The 64th Annual Grammy® Awards ceremony, presented live on April 3rd by CBS from the MGM Grand Garden Arena in Las Vegas, featured three AGITO sports systems, provided by […]
Read MoreRound, in-front of and through the stage – AGITO doesn’t miss a beat at the 57th ACM Awards! The ACM awards is the longest running country music awards show in history, honouring and showcasing the biggest names in the industry. For the 2022 Academy of Country Music Awards (ACM Awards), director Glenn Weiss, who recently […]
Read MoreCinematographer James Davis of Motion 24 and Action 99 is no stranger to the AGITO; having used it on a number of projects in the past. This past experience meant that when he was approached to work on upcoming horror, The Queen Mary, a film largely shot on location in the tight corridors of the […]
Read MoreThere are few environments less forgiving for a cinematographer than the ice; yet that is exactly what Bas Thijssen has mastered using the AGITO. Making it the tool of choice for skating events in the Netherlands, with it now being used for every official speed skating race in the country. Bas’ love for the AGITO […]
Read MoreThe end of 2021 saw the celebration of the UAE’s golden jubilee, nation-wide celebrations of the UAE leadership’s vision and achievements, as well as its boundless ambitions for the next 50 years. For the filming of such a celebration, Eurogrip, one of Europe’s largest suppliers of specialist camera equipment, was brought on board to capture […]
Read MoreThere is no room for failure when shooting a show with more than 350 million viewers in more than 200 countries. Jon Richards, series director at Top Gear, is constantly on the lookout for new technology and kit that can continue to push the creative boundaries of the show. Most recently, he came across Motion Impossible’s AGITO, bringing it on set to capture some of the most spectacular high-speed shots in television.
Read MoreFor the NBC primetime celebrity game show ‘That’s My Jam’ in the US, famed television and live event director Glenn Weiss and his long-time Steadicam operator Toré Livia from Jitacam decided on using three AGITO modular remote dolly systems. Using two AGITO Sports with two cameras each, and one AGITO Trax, the production was able to meet one of the prime requirements of Universal.
Read MoreAGITO TRAX HAS BEST SEAT IN THE HOUSE FOR ADELE’s ‘ONE NIGHT ONLY’ TV SPECIAL It’s been six years, but she’s taking the world by storm again starting with a very special performance – ADELE ‘One night only’, performed at the Griffith Observatory in Los Angeles on October 24th and aired on CBS on Sunday, […]
Read MoreAGITO modular remote dollies – with a total of six cameras – used in place of pedestal-mounted cameras due to stage design at the Barclays Center in Brooklyn, NY. JitaCam, the North Salem, NY-based camera robotics supplier, provided the MTV Entertainment with four AGITO Trax systems for the live broadcast of the MTV Video Music […]
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