Motion Impossible, the Bristol-based camera robotics and stabilisation solutions company, has been awarded an Outstanding Achievement in Engineering, Science & Technology Emmy® for its modular robotic dolly system, AGITO. 

Often dubbed the “Swiss Army Knife” of camera motion, AGITO has, since its 2018 launch, become one of the most versatile tools on set. Compact and endlessly adaptable, it folds the jobs of multiple traditional rigs into a single reconfigurable platform. With quick-switch modes including free-roaming, track-based, overhead rail based SkyTrax or magnetic-guided – MagTrax, which uses a simple strip of magnetic tape to guide the camera with precision – AGITO delivers everything from sweeping tracking shots to intricate, repeatable moves, all with one system. 

That versatility hasn’t gone unnoticed. In the last six years, AGITO has been used everywhere from the Oscars and the Superbowl halftime show to Netflix documentaries, Chanel’s couture runway and even NASA’s SpaceX broadcasts. It’s also been trusted on scripted features and dramas, wildlife shoots and live concerts for artists like Adele, Coldplay and Metallica. 

Unlike many robotics systems adapted for film, AGITO was designed specifically for the demands of television and cinematic storytelling. Its silent operation means it can move close to actors, musicians or wildlife without breaking the moment, while its precision, speed and repeatability have made it invaluable for VFX, sports coverage and live events. 

“We built AGITO to give filmmakers the freedom to move the camera in ways that simply weren’t possible before,” says Rob Drewett, CEO & co-founder of Motion Impossible. “To have that recognised with an Engineering, Science & Technology Emmy® is a huge honour – and it’s as much our users’ achievement as it is ours, for the way they’ve pushed AGITO to its creative limits.” 

A decade of innovation behind, the next already in motion

The award arrives as Motion Impossible marks another milestone: 10 years since its founding. What began in a West Country shed – when wildlife cameraman Drewett teamed up with product design engineer Andy Nancollis to build BuggyCam, a stabilised RC rig that chased cheetahs for the BBC’s Big Cats – has grown into a company shaping motion on sets worldwide. 

Today, with more than 100 AGITOs in daily use, the company is looking firmly to the next chapter. The newly released AGITO Gen 2 takes the Emmy Award-winning platform further – smarter, quieter, tougher and more connected than ever. And coming next year, COMMANDER – the company’s timeline-based automation software – will take things further still; pointing to a new era where complex moves are pre-programmed, synced across multiple systems and repeated with frame-perfect accuracy. 

Together, they’re not just upgrades – they set the blueprint for the next decade of production: a future where automation frees crews from the grind and technology fades into the background so creativity can shine.